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Pretty in my Pocket (PRIMP) delivers a mobile and social platform that enhances the beauty shopping experience both online and offline, inside the drugstore or at the high-end beauty counter. PRIMP helps consumers choose and purchase products. Users receive product validation from reviews and the beauty bags of friends and experts as well as inspiration from “looks” (photos), how-to videos, and featured content. As users personalize their profile and use PRIMP’s tools, we learn information to make more personalized product recommendations just for her.
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