Wednesday, June 26, 2013

Pretty in My Pocket App Perks with L'Oreal Paris



"
Pretty in my Pocket (PRIMP) delivers a mobile and social platform that enhances the beauty shopping experience both online and offline, inside the drugstore or at the high-end beauty counter. PRIMP helps consumers choose and purchase products. Users receive product validation from reviews and the beauty bags of friends and experts as well as inspiration from “looks” (photos), how-to videos, and featured content. As users personalize their profile and use PRIMP’s tools, we learn information to make more personalized product recommendations just for her.
"

Quoted from website: www.prettyinmypocket.com


Photo © 2013 : Pretty in My Pocket


If you have been following my blog for any length of time you probably know my excitement for the Pretty in My Pocket beauty app and now I'm even more excited to announce they have officially partnered with L'Oreal Paris to bring you exclusive mobile coupons (Perks) via your mobile phone! Check out my original introduction post here and of course if you haven't downloaded the app yet, click here to download it now and check it out for yourself. Make sure to also follow me under the Power Primper section.

Not only is the Pretty in My Pocket app an excellent source for beauty reviews, Looks and swatches, but Perks are location based and can be scanned from your phone at the cash register. This means no more clipping paper beauty coupons and since the Perks are location based from the GPS in your phone you will automatically be in the know of the best beauty Perks right on the spot. I am very excited to announce their upcoming in-store launch of mobile beauty Perks will be starting on Friday, July 19th at select New York City locations! NYC Primpers be will able to go to select stores in Manhattan to redeem exclusive L'Oreal Paris Perks. But don't fret if you don't live in NYC as Perks will be rolling out to new cities rapidly along with more brands by Fall 2013! Did I also mention that you will be able to see Looks that correspond to the Perks?  So not only will you save money on the products, but you will be able to re-create specific Looks as well.

Speaking of Looks...L'Oreal Paris recently sent me several products to create various Looks, which I will reveal on the launch date, Friday, July 19th. Also on the launch date, I will have a list of the specific Perks locations in NYC.  Make sure to tell your friends in the NYC area to try out the app and be one of the first PRIMPERS to earn L'Oreal Paris Perks. For more information on Pretty in My Pocket, check out their website / blog, download the app or follow them on Twitter and Facebook.




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