Pretty in my Pocket (PRIMP) is a mobile shopping assistant for beauty product shoppers in brick and mortar stores. With a quick mobile bar-code scan, PRIMP provides product look-ups, social recommendations, and location based purchase incentives. Pretty in my Pocket converts shoppers to buyers at the most critical time a purchase decision is made, in the aisle or at the check-out counter.
Our goal is to dramatically reduce the 25% purchase abandonment that mass retailers currently experience. We bring some of the benefits offered by a high end department store beauty consultant to a local mass retailer like a Target or Walgreens. Our product selection engine helps the shopper choose the most appropriate product from the vast available selection. We help the shopper choose based on personal profile preferences such as skin condition, lifestyle and budget. Furthermore, we provide location based coupons, loyalty points, and other features to make the shopping experience more engaging.
Our goal is to dramatically reduce the 25% purchase abandonment that mass retailers currently experience. We bring some of the benefits offered by a high end department store beauty consultant to a local mass retailer like a Target or Walgreens. Our product selection engine helps the shopper choose the most appropriate product from the vast available selection. We help the shopper choose based on personal profile preferences such as skin condition, lifestyle and budget. Furthermore, we provide location based coupons, loyalty points, and other features to make the shopping experience more engaging.
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